House of Ara is an ode to the beauty of things made slowly.

Founded by mother-daughter duo Avani Chandan and Savita Jain, the Mumbai-based label creates contemporary womenswear rooted in a love for beautiful fabrics, thoughtful design and the richness of Indian craftsmanship. From handwoven cottons and natural textures to traditional techniques such as Ajrakh, Bandhej and Kantha, each collection explores the many ways in which fabric, craft and form can come together.

There is a quiet simplicity to the way House of Ara approaches clothing. Pieces are thoughtfully made in limited quantities, with care given to the fabric, the making and every considered detail. The intention is simple - to create clothing that feels timeless, effortless and deeply considered.

At its heart, House of Ara is about making fewer, better things. Pieces that become part of your wardrobe, season after season.